SMS - a fundamental to marketing or a hindrance? SMS can be controversial in the marketing realm. Chances are, if you haven’t used it, it’s because you don’t think it is beneficial. However, this may not be the case. There are thousands of businesses that rely heavily on SMS marketing and that is because of…

Let’s talk data. Database management is the cornerstone of all good marketing. So, ensuring your database is as current as possible is key. You probably have your website forms in place to capture contacts details which are then added directly to your database within MyGuestlist. You may also have staff manually adding contacts to the…

One of the best ways to increase patronage is to implement birthday automation. The reason for this is because it allows you to speak to customers in a one-to-one manner. Unlike your normal campaigns, birthday automation is incredibly personal. It gives you the ability to address your customers by name, thank them for their patronage,…

In this day in age, nearly all restaurants use a booking system. Operationally speaking it’s brilliant because of how easy it is for staff to see what service will be like, and to manage bookings. One of the biggest benefits of utilising a booking system, is the marketing potential it holds. Each time a patron…

We’re not talking submarines but rather the latest live streaming video app launched by Twitter 12 months ago. Though relatively still quite new in the online world and realm it’s been gaining considerable support and gaining momentum with Twitter reporting the app has had in excess of more than 10 million users. As Periscopes popularity…